Conversational Hypnosis Maximizes Sales In Any Economy
Sales Executives employ many successful sales techniques. One of the most interesting techniques is conversational hypnosis. So what is this technique and how can you use it to increase sales?
Conversational hypnosis, otherwise known as covert hypnosis, is a communication style. You may already be using conversational hypnosis without even realizing it. While it comes naturally to some people, others intentionally learn and practice the style of communication to benefit a specific purpose. This is true of successful sales executives. Sales executives use covert hypnosis as a means of relating a clear message that engages their client and gains their cooperation and agreement.
In order for conversational hypnosis to be effective, you have to build rapport with the client. You must converse in a way that causes the client to identify with you and want to build a relationship with you. At that point, you can begin to implement carefully chosen words or specific body language to slightly influence the client’s actions.
Did you know you can relate a message to another person without uttering a word? Conversational hypnosis employs actions and body language, as well as words. For an example, if you’re speaking to a person and want them to notice a picture on the wall, you can simply look at the picture, and most likely the other person will also look over at the picture too. You haven’t said a word, but with slight actions you’ve been successful in getting the person to do exactly what you wanted them to do. Utilizing this type of technique can be beneficial for sales executives.
Another approach, which is more verbal and direct, is to tell someone not to do something or think of something. As you may know, this automatically makes you do or think of what was spoken of. This approach is often referred to as reverse psychology. You may have heard parents talk about using reverse psychology to get their children to do what they want them to do, but reverse psychology is an important factor in conversational hypnosis. Reverse psychology can be effective because when a particular phrase is used, the mind has to process the phrase by using some point of reference.
Some salespersons prefer to use a straight-forward approach with some customers. They may say something such as “Think about how nice it would be to have clean, fresh, odor-free carpet.” They plant the idea in the customer’s mind that all the customer needs to do is purchase his carpet cleaner to get fresh, clean, odor-free carpet. All the customer can think about now is how nice that would be. The customer has been influenced by the salesperson’s words and thinks favorably about the product.
At some point, everyone has been susceptible to conversational hypnosis. We often make purchases because of a subliminal message we’ve received in TV ads, or on the internet. Telemarketers are good at using conversational hypnosis to persuade us to purchase things over the phone that we would not normally purchase. Even children use conversational hypnosis to convince parents to buy them new toys.
If you’re serious about boosting sales figures, you should strongly consider learning and applying conversational hypnosis methods. The simple method of causing the customer to connect with you and see your perspective, rather than their preconceived notions, is very effective and, when mastered to the point of not being detected by customers, can significantly increase sales for you and your company.
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