How Expired Domains Can Help You
October 22, 2008
What is an expired domain and how can it help you in your internet marketing endeavors?
It’s easy to explain, an expired domain is a domain that hasn’t been renewed.
As with anything in life, there are all sorts of possible reasons this may have happened - maybe the owner forgot to renew the domain, there’s a possibility the domain registrar didn’t remind the owner (or the contact email address had changed in the year or more since the domain was registered), maybe the domain owner bought the domain intending to do something with it and then changed focus. There are lots of different reasons why a domain name has expired.
So what’s in it for you?
First off, Google are said to give more importance to domains the older they are. By its very nature, an expired domain has been around for a minimum of a year, which means that it is automatically older than purchasing a brand new domain.
Next, if the domain was used, there are likely to be links pointing to the website. There’s also a very good chance that the search engines will know about it and will have indexed it.
If you’re extra lucky, the domain may have had sufficient importance to gain some Google Page Rank.
Yeah, that’s right! Some expired domains have a Page Rank and traffic.
The problem is, you won’t be the only person on the planet who is hunting for expired domains. The very best expired domains are snapped up within minutes or even seconds of becoming available.
Which means that if you are thinking about buying one or more expired domains either for your own use or to “fix up” and sell on to others, you will need to act fast.
The easiest way to achieve this is to use a service that will allow you to search for domains that are soon to expire. This will give you an advantage and will allow you to snap up the domain names you’re interested in as soon as they expire and are allowed to be purchased again.
You can find one of the best services for tracking down expired domains here.