How to Design Baskets for the Premium High-end Gift Market
The majority of gift baskets shipped are low-end gifts that cater to the masses of people sending inexpensive thank you and general appreciation gifts. This price range would not break anyone’s budget but would allow them an opportunity to show a friend, colleague or business associates some kind of message of good will. Sending baby gift baskets, thank you gifts, get well baskets and birthday gifts would fall under this category. The industry needs more high-end basket suppliers. Designers with skill and ability to create gifts for the upscale market. Gifts that will be sent to CEO’s and executives.
It’s difficult to select a container for a high-end gift basket. So many issues come into consideration. Is the vessel extravagant enough? Is it sturdy enough to hold so many products? These issues and others come into play. For Christmas, a giant metal sleigh would fit perfectly for the occasion. The shipping cost might be a problem due to the weight and dimensions of the box so this type of gift may be more suited for local hand delivery. Targeting local businesses with this choice is the best course of action. Selling the idea as a limited edition gift will play into the premium nature of the product. For photography purposes, adding fake snow in the picture will help emphasize the holiday aspect of the design.
The most popular color scheme for a high-end gift basket is arguably black and gold. The color gold is a symbol of richness. The color black complements gold nicely. It’s difficult to go wrong when using black and gold but it’s important that the use of these two colors is not over done. Gold should be the primary color choice with black as a complementary color to simply accent the design. Black simply provides layers with which to present the gold colored products. If there is insufficient gold-colored product available, substitute with browns and yellows if possible. With a premium gift basket, it may be necessary to use brown or yellow product as filler product that isn’t seen as much as the gold products on display.
A premium gift basket can have add-ons to the gift that scream rich. Whether contained in the gift to as an aside to it, the limits are only your imagination. A crystal chess set would be suitable for executive committee members with refined tastes. These items may need to be imported from another country or sourced located at high-end retail stores. You may be required to search for options that you would not have thought of otherwise. The key is to find that wow factor that is sure to jump out at the recipient. If possible, find out the hobbies of the recipients and the appropriate add-on may be obvious.
Besides the visual presentation of the gift, the message provided is what may be the lasting impression. Traditionally, a gift basket has a gift card tied to the back of the basket. The card is made of paper with either handwritten or computer printed messages. One interesting option is to include a computer cd in the shape of a cd. An author could have their book in pdf format on the cd. A web designer could have samples of their websites for display on the cd. Regardless, it’s important to think outside the box to ensure that whatever gift card style you choose, the right message is conveyed.
High end gifts are in a class of their own. Most people will never receive one. Most companies never bother creating them because of the difficult nature and intense labor involved. With careful planning and thoughtful consideration of your recipient, anyone can create a gift basket with luxury goods and expensive items. The most important item to include in the gift is personalization. Remember the recipient’s hot buttons and you’ll be thanked repeatedly for the wonderful gift.
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