How To Find A Corporate Gift That Is Used Daily And Remembered
In my humble opinion, a lot of giant retailers of various products do some things very, very right, and others, leave something to be desired.
Coffee chains such as Starbucks is a perfect example. It tends to create more success than errors.
The coffees at these national chains tend to taste a little better than mediocre. If a blindfold test were done, I doubt seriously most would know the difference between grocery coffee and a chain serving. But the chain serving averages $6 a visit (we often get a snack too) and that adds up over a year. Big time.
I can only speak for myself. Am I some kind of authority?
I did quite a bit of research before launching my own private label coffee gift baskets. I found out what truly is the best and what stays freshest. I found out the benefits of packaging it appropriately to make it the ideal corporate gift. A gift that people not only remember, but see, first thing in the morning, with a funny picture, and your name and URL, and you’ve saved them $6 every time they see it.
This unamed chain, I believe it was a big error to print provocative philosophical text on their cups. I do not want to talk about deep subjects first thing in the morning. My newspaper editor and probably yours too knows what we like best. We like to laugh. He/she has devoted an entire non revenue-producing page just for us called the comics page. The editor is fully-aware we are going to be reading some “pretty nasty stuff” before we wade through to the comics.
So why not something funny for breakfast?
And I created a way.
Finally last September, I launched the world’s first cartoon gourmet coffee gift basket (with whole fresh beans from 5 different countries, some flavored, some not). I included a set of four cartoon coasters, both the oversize cup and the coasters have the cartoon of the customer’s choice. I put it on my website. I posted it at Shop.com, Amazon.com, Ebay.com, and a bunch of others. And guess what. I was right. People enjoy the coffee and laughter, not coffee and Emanuel Kant or coffee and today’s crime du jour. And I toss in a gourmet biscotti for free.
Where am I going with all this? I decided to not only discount the coffee gift boxes but offer engraving of one’s company name and URL for only $2. Do I take a loss on that? Sure do. I make up for it with a decent markup, however. I am not becoming Bill Gates, but the marketing concepts works for some reason.
And the reason is psychological. Think about it. There are a million ways to advertise you and your business. But there is only one way to advertise your name and business to your client or potential client in which he/she, first thing in the morning, sees not only your name and URL, but a very funny cartoon that immediately puts them in a good mood. As time goes by, when they think of you or your company, they think positive thoughts.
Now I’ve added 22 other products utilizing my 8500 cartoon images and only charge $2 to imprint one’s name and URL. It works like a dream. People always want to know from where that gift derived.
You have been in business for a long time. When it is time to give a corporate gift, you have a stockpile and automatically send it out. How many calendars, day planners, wine gift baskets, have you sent without even...
Corporate Gift Baskets Make Perfect GiftsIf you are in business, then you already know that you\'re certainly not in it alone. You have clients, affiliates, partners and good contractors, and one way that you can ensure a good working relationship with them is through the...
Corporate Gift Basket IdeasCorporate gift baskets, like other gifts, help corporations to build strong, lasting relationships with their business associates, who may include customers, clients, and employees. The gift baskets include handcrafted gift baskets, gourmet gift baskets, fruit baskets, Christmas gift baskets, vineyard...
Gifts: Business Buying Essentials and Corporate Christmas GiftsBuying a corporate gift can become a daunting task. Giving it is worse since you have the intention to gain business ties, connect with clients, and send your message of giving thanks. Knowing the following corporate gift buying essentials will...
How to Design Baskets for the Premium High-end Gift MarketThe majority of gift baskets shipped are low-end gifts that cater to the masses of people sending inexpensive thank you and general appreciation gifts. This price range would not break anyone\'s budget but would allow them an opportunity to show...