You Should Be Creating eBooks For Traffic and Lead Generation
August 20, 2008
A lot of people online are saying that eBooks are no longer worth creating and that you’ll never make any money with them. Well, I’m here today to tell you a few reasons why you need to be creating eBooks to increase your online traffic and to act as a lead generation tool.
Why create eBooks?
One, you will get more visits to your website if you decide to ever give your eBook away.
But number two, if they come to your website, they are looking for information. If you have an eBook there that covers the information that they’re looking for, number one, you’re already set up in their mind.
I’ll give you an example of what I mean. About a year ago I was the best mad in my friend’s wedding. The thing is, I had never done this before and knew nothing about being a best man.
I turned to the Internet and began searching for tips, instruction and step by step process of what I was supposed to do because I really had no idea. What I found was that I couldn’t find one site with all the information, so I had to piece the information together from multiple sites. It became some what frustrating because I knew if there was an eBook that just put everything together in a simple manner I would have purchased it.
You may ask, how do you know you actually would have bought it? Well, I have bought other eBook which provide information that I needed to know in a step by step nature.
There were two reasons why I bought these books, firstly because I was searching for the information. Secondly, the information I was looking for was nicely packaged together in a step by step procedure.
There is more than one reason to be creating an eBook. Another one is within your eBook you can advertise your products and services.
Just think of your products acting like a funnel, the marketing funnel. Your eBooks are used as products at the top of the funnel. As you make your way down the funnel the products increase in price.
In order to make your costumers more likely to purchase your higher-priced items, you can use your eBooks as a tool to build your trust with them and demonstrate the level of valuable information you provide.
When people know, like and trust someone they are more likely to buy products from them, especially when they provide valuable information. An eBook is your way to show how much value you can provide.
You are creating an introductory product in which you can then introduce your other higher-priced products and services within. If people want to take the next step you have giving them the opportunity to do so.
You can advertise your other products and services making your eBook become a platform.
To be clear, you don’t want your eBook to be one big sales pitch though. You really have to balance mentioning your products and providing valuable information because this is what people will judge on what they can get from you in your other products.
This article, for example is one method I am using. It would be wonderful if you would go and purchase my other products, attend my seminars and work closely with me. I know have to gain your trust and show you that I do provide valuable content before you go and do that.
Providing articles is one way I like to do that. Within each one I try to cram as much information as I can so that you just can’t wait to read my next article or go purchase some of my products.
You should apply this to your eBooks and take the same philosophy. Pack as much information into your eBooks as possible while mentioning your other products and services. Be careful not to make it one big sales pitch, or people will be won’t want to continue and are less likely to purchase anything else from you.
It provides a platform to introduce your other products or services and that is a great reason why you should be creating an eBook.
Ideas will come to you when you explore the possibilities of creativity!