On Page SEO and Off Page SEO – Search Engine Optimization Primer
New Website Needs Visitors
Every website owner quickly comes to the realization that without traffic from visitors, the most perfect business plan and the most polished website means nothing. And it doesn’t take long to learn that having great content is not enough by itself to ensure success quickly, at least.
How Visitors Find Your Site
To most websites, the vast majority of visitors come their through the use of search engines. In the world of search engines, Google is the undisputed king. So getting good search engine placement in Google is one of the primary goals of any SEO (search engine optimization) strategy.
What is SEO?
Search engine optimization (or SEO) is simple the attempt to get a website and its pages placed well for relevant keywords in the major search engines – especially Google. So, if your website provides a market timing service for exchange traded funds (ETFs) for example, you would want your site to be near the top of the list in Google (and on the first page) when a web visitor types “etf timing system” into the Google search box.
What are the Two Main Types of SEO?
One kind of SEO is On Page, the other kind is Off Page.
On Site Search Engine Optimization
SEO that is done on page is simple making your content look appropriate to the search engines for the keyword phrases that you think people will search for to fined your site. You do the work on your site to make your content attractive to the search engines and not just to your visitors.
Off Page or Off Site SEO
Search engine optimization that focuses on gaining incoming links from other sites of high quality is off site SEO. Getting links is what off site SEO is all about.
How Should I Spend My Time on SEO – On Site or Off Site?
Unfortunately, there is no clear answer to this question. Although you can get a lot of visitors to your site with a comprehensive linking strategy, it is important that you have quality content that is related to what the visitor is seeking or else the bounce rate (the visitor clicks away from your page without visiting any other page on your site) will be high and getting the visitor to come to your site to begin with won’t mean anything.
SEO of both types must be done to get the most out of your websites profit potential.
Dividing your time between off site and on site SEO will probably profit your site the most.
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