A Business Model That Will Profit From Turnkey Packages
November 27, 2008
One of the biggest market for online businessmen is the class composed of - surprise, surprise - online entrepreneurs.
One of the most dominant classifications of this market is composed of novice internet entrepreneurs who are merely getting their start in the industry. Surveys show that in the web marketing industry (that is dedicated to internet business), 67% of goods and services are conceptualized with the beginner internet marketer taken into consideration.
Therefore, if you want your internet enterprise to focus on online businessmen, you must target entry-level internet marketers to garner a large chunk of the pie. This would mean that you need to offer something that novice and intermediate online marketers will require.
Domain URLs? Your commission would be too minimal. A web hosting service? The established competition will gobble you up. Mailing list tools? Post-sales service may be too laborious. You can buy domain names from namecheap.
Here’s something you can consider:
Turnkey packages.
Turnkey, in the context of web business, is a label that points to packages that can instantly be set up for profit. These packages are considered “out-of-the-box,” that is, all that the buyer needs to make things work is included in the package. No complicated setting up procedures are needed. No extra services required.
To illustrate, you’re in the business of offering web graphics. Don’t merely sell eCovers. Don’t limit yourself to headers and footers. Don’t just sell order buttons.
Sell complete mini site packages that include every single one of the above elements. Such would be described as turnkey because all the purchaser will do is to publish the package under his own domain name, and he’ll have a whole, working mini site.
Going one step further, you can add an information product, a sales copy, and a download page for a truly turnkey internet business!
Novice and intermediate internet entrepreneurs will desire this kind of turnkey package, because all they are required to do is to publish the mini site or sales letter, and they can start counting their profit. They aren’t required to endure some trial and error phase beforehand. They can learn the methodologies in this industry as they go along, all the while enjoying the fulfillment that can be provided by your turnkey offering. You can also hire SEO services to build traffic on your website.
There are countless turnkey ideas you can pursue.
The key, of course, is to package relevant items and/or services into an offering that will quickly benefit the customer.