Beware Of Affiliate Spamming!
November 15, 2008
Beware of Affiliate Spamming!
Today, there is a relatively new internet business called, ’affiliate marketing’, which is basically a modern practice of paying finders-fees for introducing new clients to a business through the internet. Due to there efforts, affiliate marketers will make money for each subscriber, visitor and customer given to an internet business. The affiliate marketer will earn compensation based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.
You can see where an affiliate marketer would be sorely tempted to send out emails advertising the products he already promotes and makes money on. This resulted in so much SPAM being generated that anti-spam laws were enacted. Spammers are severely fined and the newest twist in the anti-spam laws are, that the merchants with affiliates spam are being held responsible for the spamming as well. Now, merchants need to be very careful because of this.
Merchants who are considering adding an affiliate strategy to their online sales channel, should research the different technological solutions available to them. Now that affiliate marketing has grown, a good number of affiliate merchants now have updated their terms and contracts to safeguard against spamming. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.
Spamdexing is the practice of deliberately creating web pages, which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page is assigned.
Since people usually use anti-spam software programs, marketers are debating over the affiliate practice of Spamdexing, and many have change their method from sending spam emails to generating large amounts of automatically generated web pages, with different niche keywords and optimizing their sites through search engines. Another term for this is sometimes called, spamming the search engine results. Spam is the biggest threat to organic Search Engines whose goal is to provide quality search results for keywords or phrases entered by their users.