Does Viral Marketing Works for Affiliate Marketers?
Viral Marketing in fact is one of the best way to make a lot of sales – and is one of the best way to sell a product or service. In case you don’t have anything to sell, it is also one of the best way to sell as an affiliate.
Interesting? Yes, since the way of viral marketing work by replicating itself, you don’t need to put a lot of money into a marketing campaign, or to have a big list – but you can still make a big impact.
First of all, what is viral marketing exactly. According to Wikipedia, “Viral Marketing refers to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”
You may think that it sound quite complicated, right? To make it easier to understand, Viral Marketing is simply a way of getting a group of people to tell other people about something you’ve created and make a buzz to your product or service. Beyond that, by passing it around to other people, you can build a proof on the social network. You may get lucky sometimes depending on how they like it, the more it passed around, the more it takes on the life of it’s own.
“Free Hugs” video on YouTube is a perfect example. Millions of people has viewed it, and the music – a song written by a group called the “Sick Puppies”. That video was not originally in intention for the launching of their singing career but it create a big impact. That video – and the story behind it went viral and caught the attention – and the hearts – of people all over the world. It even spawned a movement that is still going on.
You may thing that you might not able to create a huge impact such as the “Free Hugs” video in the example, but if you are willing to spend a certain amount of time to do some research on your market and your target audience, you can make a very successful viral marketing campaign of your own.
What kind of things can go viral? Obviously videos. In fact, if you look at most of the “gurus” in the Internet Marketing field right now, you’ll see they’re all heavily using videos to promote their launches and create marketing campaigns that go viral. But if you don’t have the capability to make videos, you can go with the older materials – “special reports”, podcasts, white paper, and even case studies all have a ability to “go viral” and attract a lot of people interested in what you are saying – and finally sell.
To create a successful viral marketing campaign, it’s very important that you find the right mix of media, marketing and audience. Make sure that your target audience is going to be interested in what you have to say, the way you’re saying it and how you’re bringing it to their attention. If you get these three things right, chances are, you’ll have a winner on your hands, and your next marketing campaign will go viral too.
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