Google Adwords: Are there Any Other PPC Programs Around?
PPC advertisement has opened the door to a new era in internet marketing. The search engines have come up with a way to make money from internet marketing. What are the effects of that?
Consider the old style of advertising. The company whose resources you were using to advertise, whether it was a television, newspaper, radio or webpage, would charge you a fee. For that fee your ad would be displayed for a set amount of time and anyone who wanted to could come see it.
Then someone started thinking that this type of system wasn’t really fair on the internet; after all, not all advertising venues are created equal. If an ad received a great deal of exposure due to the fact that the website it was posted on brought in a larger number of visitors every day, shouldn’t both parties profit from it?
But increasing the fees that they charge isn’t right either. The likelihood of traffic maintaining that rate is not good. The site might get to be known for charging too much for a small return.
Hence: the birth of the concept of pay per click advertising.
Advertisers write ad copy for a product or service and use keywords they selected and analyzed with care to see if they would be profitable. Then their ads are given to the search engines to display.
Every time that a web browser does a search for that specific keyword, the advertisement will be displayed. Every time the advertisement was chosen and an internet browser made the long trip from advertisement to web page the search engine would receive a fee, generally less than a dollar, and both parties would benefit from the deal.
The search-engines also took it a little further and let an advertiser who will pay more money per click to have their ads displayed on the top of the heap, thus receiving greater opportunity for viewing and greater quantities of traffic, and hopefully greater profits for the advertiser as well as the search engine.
If you ask anyone to identify a pay per click “ppc” advertising tool they are probably going to immediately fall back on Google and Google AdWords; however, Google is far from the only search engine to operate a pay per click marketing tool.
Yahoo!, ABC Search, Search Feed, 7 Search, MIVA, Findology, Microsoft AdCenter and Ask.com, are less well known search engines that have ppc advertising services. With these alternatives to Google Adwords, marketers can test their advertising mettle and reap the profits found them.
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