How High Is The Demand For This Product?
There can’t be anything more dispiriting than putting together your website and then having to wait for people to just “come” to it. Waiting for your birthday when you are a kid. That is the reason that the premier element of your online world is how you manage your PPC.
Ten minutes from right now you can have a Google campaign up and running, sending visitors to your web site. The speed at which you can do new things and make changes in Google’s system is stunning.
Don’t be in a hurry. Being hasty can lead to big trouble.
It’s really easy to blow money on PPC management-you can pick a keyword, write an ad, and get a bunch of visitors who cost you money but have no chance of ever wanting to buy something from you. The following question will help make sure you don’t buy the wrong kind of traffic for your web site. Ask this:
How High Is The Demand For This Product?
Finding the answer to this question will help you understand what you should expect in the way of traffic and new customers that Google can send to you, and avoid disappointments. Even if you don’t get everything you are hoping for in terms of traffic, you will probably discover some traffic sources that are not as high-profile but equally profitable.
Using Overtures search term suggestion tool http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK), you can estimate what your traffic could be in just a few moments. All you need to do is put in some of your main keywords and then you will see just how many searches were done last month on their servers.
Take this example; the products in your skin care company are for slowing the aging process. Just suppose you are just starting out and want to use Google to bring in more visitors. Where can you start?
The number one thing to do is put together a start up list of possible keywords. Here is a possible list:
skin
beauty
acne
cosmetics
makeup
cosmetic surgery
dermatology
anti-aging
wrinkles
oils
moisturizers
This list is only the beginning. If I take it over to the keyword-selection-tool on Overture and put them in, I can see how many searchers they had in the past month. These are the results:
skin 7,290
beauty 5,006
acne 1,872
cosmetics 1,862
makeup 1,796
cosmetic surgery 1,736
dermatology 622
anti-aging 503
wrinkles 485
oils 390
moisturizers 120
Note what is happening:
Check it out, ‘skin’ had 60 times more searches than the term ‘moisturizers’ which is at the bottom of the list. ‘Skin’ will be one of your most important keywords.
When you check out your keywords on Overture you will also get with them words that won’t be relevant. You will use those as negative keywords.
There are a huge number of people who may want skin-care products but who’ll use different word combinations than are on the lists we’ve come up with. So for a successful PPC management, we’ll need to brainstorm for more, and then search Overture’s tool again.
The results from Overture indicate that we could get ten or even an hundred thousand US searches in one month using the top keywords we found.
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