Is Your Internet Business Really A Business?
What got you started in internet marketing? Were you trying to make a few extra bucks every month? Or were you trying to get out of a job you hated and work for yourself full time like I was?
How’s it working out for you? If you’re like most people in this market, you haven’t reached your goals. You might not even be making enough to cover your costs every month.
If that’s the case, there’s something you need to think about…
Do you see this as a money-maker or as a business?
It might not seem like there’s much difference but there’s a subtle, but important one.
You see, a money-maker is something that can make you some money. It might even make you a lot of money. But there’s no security in it. It could all come falling down around you if something changes one day.
Just ask all the people who went from making thousands of dollars in Adsense every month to making nothing when Google clamped down on all the spammy autogenerated “portal” websites.
A business, on the other hand, can be a money maker but it’s built with a solid foundation. There is more to it than some trick for getting your site ranked well for a while.
You provide useful information, products or services to your customers. You would actually be proud to be associated with what you offer, instead of hiding your identity because you don’t want anyone to know all those crappy websites are yours.
Your business is an asset. If you wanted to, you could sell it because you can show that it has value. Just what that value is depends on how much time and effort you put into making it successful.
Quit chasing the dream and going from one new technique to another. Start building a business. Focus on something of value and work like heck at it until it’s either successful or you know you’ve done everything you can to make it so.
If you did everything you could and it still didn’t work, don’t despair. Learn from your efforts and move on to another strategy until you find the one that works.
Believe me, you’ll make a lot more money in the long run with a successful business than you will with a successful money-maker.
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