Keys To Converting More Sales
I know you want to grow your business. Why else would you be reading this article? We’ll I won’t disappoint. If you truly implement the principle that I will share it can have a very measurable and positive impact on your business.
We all know customers are the life bread of any business. However, the typical approach is actually annoying to most customers. From the time the prospective customer makes contact with the sales agent he bombarded by sales messages. Our product can do this and that. The prospect actually feels like you piece of meat. He feels uncomfortable and even if he purchases the product he often is filled with buyer remorse. This customer is unlikely to give you repeat business.
There is nothing wrong with putting customers first. However, with the conventional approach you are going against the grain and it will hurt you in the long run. In order assure long term customer relationships you must be committed to running your business in a different way.
There is one principle that cuts across all cultural and socioeconomic backgrounds. That is we are are all taught that it is not right to receive without giving back. We even have nasty names for people who do just that. No matter where you live on this planet this principle is at work. Let’s take a closer look.
Have you ever received a solicitation to donate to Non Profit Organization in the mail? If so you may find this interesting. According to the Disabled American Veterans organization if they send a regular mailer soliciting donations they have about a 18% donation rate. However, if they include a gift (individualized address labels), the success rate nearly doubles. By giving a unsolicited gift people feel obligated to give back.
If you want to attract more customers who will do business with you then you must ask the question…Who can I genuinely help? What can I do to benefit some one else? If you are effective at giving people what they need then they will feel obligated to do business with you. If you really make this shift then all the things you are hoping for i.e. the vacations, cars, and homes will begin to draw closer to you.
So please don’t make the mistake of trying to get something from your prospective customers before you give to them. For example, if you are in the mortgage industry why not create a free report detailing the 5 biggest mistakes to avoid while getting a mortgage. If it is well written and honest people will value the content. They will automatically hold you in higher regard and will be more likely to seek you out. This refreshing approach will serve to differentiate you from your competition. They’ll be wondering why customers rave about you and your products or services.
You’re so close to accomplishing all of your goals. Incorporating this principle will put you that much closer to getting there.
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