Online Video Marketing – How To Optimize Your Videos For Search

by Mark Robertson

If you perform a easy search on video search or video SEO, you’ll be bombarded with numerous articles that try to explain this technique. Video search optimization, or Video SEO (VSEO) is a new bug that has bitten the world recently. Though it’s a new technique, still many companies have started using it aggressively to earn high ranking and more business.

To have a success in video search engine optimization, you should have knowledge of some key technical aspects involving on the web video and search.

Keyword research is important for Video search engine optimization. However, there are some key differences in terms of the methods that should be employed for keyword researching video terms. In order to know your target audience for seeing your videos, it is important to first conduct some research on keywords and compile a keyword list. This list can be obtained by doing some easy searches for a related product or service. There are not yet any keyword research tools specifically for video. Keep in mind that video searches at this point tend to be shorter keywords, not “long tail” searches. In addition, more than anything, your keyword list should have the word “video” in it. Examples – automobile videos, automobile video, racing video, automotive videos, etc….

Once you’re through with this, next step is to look across the top video search platforms having the highest performance in overall views, ratings, and latency. The only way to measure your success is to view count.

Well, as you know with keyword research, it is an ongoing process. It is important to pay attention to the feedback, comments, and links to existing related videos to find related keyword terms that you may have missed in your original keyword list.

You will want to encourage readers to submit feedback as studies show that users who provide feedback tend to be more active and easier to convert. In other words, those users that provide feedback, typically are more apt to call, email, visit your site, etc…

If you can do this, it is always superior to pick a video theme that’s not saturated in terms of competition out there. As an example, a video about Tom Cruise will likely be very difficult to optimize for as there are thousands of results for that search.

Another important factor to know is that typically, users don’t watch videos that are long and drawn out. Instead, users want swift snacks of video content, usually viewing no more than a few minutes of a video. If you have a video that’s many minutes long, consider creating several shorter clips for your video ranging from 1-3 minutes in total length.

Finally, make sure that you take advantage of the fact that you can brand your video with a watermark logo, text for your URL, and additional information to get users back to your website or business. One of the main points for doing video SEO is to get users back to your destination.

So, if you want to get your video discovered, view, and consumed by more and more users, video search engine optimization is the way to go. This is a great new technique for getting maximum exposure to your business, and currently, this is such a new topic, that you can be one of the first to capture your keyword or theme with a video search result.

About the Author:

This post was written by Mark Robertson of ReelSEO.com – The Video SEO Resource. For more information and tips on video marketing, please visit http://www.ReelSEO.com. If you would like to learn more about SEO, check out these SEO Videos

Online Video Marketing – How To Optimize Your Videos For Search

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