Product Launches with Punch
Many marketers wonder if product launches still work. We all know the techniques, we all see it coming. Could this formula still work? Why do a product launch, anyway?
While it’s true that the “standard” product launch won’t produce the way it did a year ago, the strategy of using product launches is as strong as ever.
You need to accept that all the easy pickings are gone. In order to create a successful product launch today, there are steps you need to take. Follow the formula created by Jeff Walker – it works beautifully!
Jeff Walker coordinated the launch for the Membership Site Boot Camp. Perhaps you have heard of it. This amazing launch, for which I wrote copy, earned $1.7 million in the first week alone! Yes, product launches are still a great way to make money.
I encourage you to check out Jeff’s original Product Launch Formula at www.TheProductLaunchFormula.com. Even if you don’t plan on purchasing his course, he still gives away great free information on this site. Visit soon!
These three tactics can help you boost your launch results:
Use the “reverse squeeze page”. I believe this term was created by John Reese (not too long ago, in fact). What this means is that you give away the content before you ask for their opt-in information. For instance, you show them a video and at the end of it you say, “We’ll be creating some more videos. If you’d like to receive them absolutely free, give us your name and e-mail address and we’ll make sure you get them.” You give before you get.
Give them your best material up front, for free. No, I’m not crazy. When I suggest this, the most common response is, “But if I give them my best stuff for free, there won’t be anything to sell them!” In fact, this is not a problem. The great copywriter Eugene Schwartz, author of Breakthrough Advertising, pioneered this method, and it works! He found that when you gave away something terrific, people’s perceived value of your other products increases. Readers think, “WOW! If this is what they give away for free, their other stuff must be incredible!” So what happens if they get into your site and find that your product isn’t as good as the stuff you gave away free? That’s when you benefit from the “Halo Effect”. People will be amazed by your great freebies, and so credit your saleable material as being better than it may actually be. It takes no manipulation on your part.
Give your sublist a strong, personal story to follow. Don’t give them e-mails that say, “Now, remember on Monday, I’ll be selling something. Be ready to buy it!” That’s not a story. Give them some personal tidbits, some insights into how your launch is going. Let them read e-mails and other feedback you’ve received, take them to blog posts, employ all the principals of influence that Jeff Walker teaches.
Jeff’s Product Launch Formula is a wise investment, in my opinion. Use these three tips to get started on your next product launch. Not only will you gain new business, but you will also improve your conversions.
Jeff Walker\'s Product Launch Formula is one home study guide that simplifies the Product launch process and introduces you to the same techniques he has used to make fortunes on the web. Written in lay man terms, the Product Launch...
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