Seven SEO Insider Tips That Can Increase Your Search Engine Rank
Many people in the internet marketing world got a rude awakening one day when the Google Slap came around, myself included!. They introduced a new parameter into their Adwords algorithum which measures the “quality” of the site that you want to buy clicks for. If the quality is considered too low they increase the cost of the clicks. In the same way Google had earlier cleaned out the doorway type pages from the organic search results, removing that source of cheap traffic as well.
Many Google Aword users were suddenly faced with a big increase in the cost of keywords when Google introducded their new quality metric. Some keywords which were previously between $0.3 to $0.5 were increased to as much as $5-10, this is what many call the Google slap.
So for many the only practical solution, and in my opinion the best, is to get more free organic traffic from the search engines. We are taking about Google, Yahoo and MSN as between them they account for about 90-95% of all the searches performed.
Most website can be improved in terms of SEO with a little work, if you have been neglecting your site over the last few years now would be a good time to do a make over. Here are some quick fixes that you can make:
1. If you have copied and pasted content from other websites onto your own you will likely have a big duplicate content problem. The search engines, particularly Google, hate duplicate content and it can get your site banned or at least de-indexed from the search listings. If your pages are in the Google supplemental index then this could easily be the cause of it. The fix is to remove the content and replace it with some original content of your own writing.
2. This is the other side of the coin to point one above; the search engines love original content. Write some original content for your website; I don’t care how you do it, just do it! Hire some students, ask a relative, pay your kids, subcontract a free lancer or even do it yourself because it will be worth it. Try and write at least 700 words on each page and use good descriptive keywords relevant to your business.
3. Many websites still keep affiliate links for years even though they have never made any money from them, if this is you get ride of them. If they are none productive not only do they make your site look un-professional they can also bleed valuable page rank from your site. If you want to keep them fortunatley there is an easy fix, see below for details.
4. A big mistake many webmasters make is to link all their non-money pages from every page on their site. Pages like contact us, privacy policy, site map and disclosures are often linked from every page, this will degrade the effectiveness of your money keyword pages and they will not rank as high. In addition these pages will drain off page rank, which is very valuable, from your important pages and be wasted!.
5. Check that every page in your site has a different title and description, this is so important. It still amazes me to find web sites with titles like “New Page 1″ and “index.htm” etc. These are the default names generated by the web design application that was used. Another bad habit, for which I’m guilty, is to copy an existing page to use as a template then forget to edit the title and description resulting in many pages with the same title and description. Don’t be surprised if these pages don’t rank well in the search engines.
6. Make use of the nofollow tag in links that connect your non money pages to your money pages. Pages like the privacy policy, contact us etc should be linked using this parameter. It will stop page rank from being wasted, it can also be used in affiliate links. See below for details:
Alter it to this by inserting rel=”nofollow” as shown below in the link
7. Writing articles and submiting them to the top directories is by far the best way to increase youe search engine rankings and hence free organic traffic. This SEO technique still works providing that you do it right, articles must be at least 525 words and be original. It must also have a resource box with links back to your site that contain your required keywords. You must also modify each article for each directory to avoid duplicate articles from being circulated.
Getting your webpage ranked as high as possible on a search engine results page is one of the goals of search engine marketing and using search engine optimization on your website. But do you know how the search engine actually...
On Page SEO and Off Page SEO – Search Engine Optimization PrimerNew Website Needs Visitors...
Discover How To Increase Your Search Engine RankingThe methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing suppress this nut. I am here to tell you - the time has check in to front your...
Search Engine Marketing: Timing of SEO in the Web Design ProcessIf you\'re just starting to build your website now is the best time to start planning your search engine optimization and search engine marketing strategy. The best time to introduce the SEO planning of a website is when the site...
Increase Search Engine Traffic With Free Blog Finding SoftwareOne of the best ways to increase search engine traffic to any web site is to leave comments on blogs that are relevant to your niche....