Should I Hire a Voice Over for My Podcast Commercials
As a podcaster, you have the option of monetizing your podcast by accepting commercials and sponsorships. This can be a nice way to diversify your income stream. There are several ways to get your advertising message across. You can choose to deliver the advertising message yourself. However, If you deliver the message, your listeners may not be able to distinguish the difference between your podcast and the advertising.
You might also have the advertiser themselves record and deliver the message. Sometimes having the advertiser record the message works very well, but sometimes it doesn’t. If the person has an accent, it may be difficult for your listeners to understand what they are saying. Or, you may find the speaker is soft spoken and difficult to hear. An advertiser may not want to or be comfortable recording the advertisement.
This is where a voice over comes in handy. Having someone else deliver the message can add professionalism and credibility to your podcast and the advertising message itself. You can perform a Google search in order to find voice over artists. The fees will vary, so you may want to shop around before you make a decision.
You can also ask other podcasters for recommendations. In order to cover the costs, just charge the advertiser your advertising fee plus the cost of the voice over artist.
You may also know a friend or other podcaster who has a good voice for this type of work, and could have them do it. However, a friend or fellow podcaster may not add in music or effects, whereas a professional may be able to do so.
Whichever avenue you decide to take, there are a few things to consider when deciding on who will do the voice over. Always keep your target market in mind. If your target market is young moms, they may respond better to an enthusiastic, young-sounding woman.
It is also important to consider the tone of the commercial and the product being advertised. If the commercial is for a product that helps alleviate menopause symptoms, it wouldn’t make sense for a young woman or a man to do the voice over. The person doing the voice over should sound like they know what menopause symptoms feel like.
After you’ve had experience with voice over artists, you will start to recognize what will work- and what won’t- for your commercials. Together you will develop and learn how to make very effective commercials for your advertisers.
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