The Killer Business Opportunity That Ebay Really Offers.
If you listen to Sydney Johnston in front of live eBay seminar audience she asks everyone first an really easy question. More often than not people get the answer wrong. It is all to do with how people percieve things and experienced internet business owners have learned to think outside the box.
The degree of success you experience in virtual business is going to be dependent on how you see things.
Sydney Johnston was in on the ground floor with sites like eBay but she has never viewed it like the general public tends to. The question she asks her live audience sounds like a no brainer: “What is eBay?” But, it’s a trick question.
What she is after is feedback from the audience as to their perception of eBay and what it brings to the table and most often peoples minds are limited as to it possibilities.
But that is exactly what she is hoping to illustrate she wants the attendees to have their eyes opened to the huge potential that a site like eBay with millions of daily buyers can bring to them.
She wants her students to see eBay as more of an opportunity than a mere auction site.
Here’s how Sydney stumbled onto the real potential of a site like eBay. “I started selling not real rare but a hundred dollars and up books. I accidentally built a list of about 250 serious book collectors and I started sending out emails.”
This is where innovators take what eBay has to offer and run with it. Most people see eBay as the beginning and the end. Many think of it is the place to sell single items and nothing more.
People who understand marketing see it differently and despite the huge numbers that visit the website these people are a tiny minority. The field is wide open and is unlikely to change.
For marketing specialists eBay is not an end in itself it is simply a way station. A busy, well trafficked way station that can provide them with endless customer lists that can then be worked off the site.
It’s all in the follow up. According to Sydney few people take advantage of this valuable business lead. Most dealers on eBay are happy to sell an item and be done with it.
For people like Sydney that sale is just the first step in a long and hopefully mutually satisfactory relationship.
Successful selling is an exercise in thought association. How does this item relate to other items?
If I sell a set of ruby earrings what goes with that, and would the customer be interested in a matching ring or bracelet.
Successful marketers see that initial transaction as an introduction that requires diligent follow up. What are you going to do differently today to change how you make money on eBay today?
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