Three Ways Audio Boosts Conversions
In another article, I talked about using audio to collect testimonials on your website. There are many other ways to use audio as well. Audio has proven itself to be a “Ninja weapon” for boosting conversions when used properly in your marketing. If you do it properly, it will almost without fail boost sales.
The best news is that it’s easy to add audio to your site. By adding it to just three pages, you will boost conversions and make more sales.
I believe the best tool on the market for putting audio on your website is Audio Generator. Here’s the site: http://newaudiomarketing.com. It is extremely easy to use. In fact, I find that most people end up putting more audio on their site once they have an Audio Generator account just because it is so easy to use.
Try adding audio to the following areas for better conversions:
Squeeze Page. You can just reiterate the copy on your squeeze page. It might sound something like this: “Hi, this is Ray Edwards and welcome to my site. I’d love to tell you more about my copywriting services and how I can boost your conversions, reduce the amount of refunds you get, and help you build your business empire. To find out how I can do all that and more, just put in your name and e-mail address below and click the submit button.” Granted that is a crude example I just made up, but it gives you an idea of how it should sound. Make it autoplay on your squeeze page. I know some people think autoplay is annoying, but is this about annoying a few people, or selling a whole lot more of your stuff to a whole bunch of people? I’ve tested this on my clients’ sites – like Alex Mandossian, Jack Canfield, Mark Victor Hansen and Jeff Walker – and in almost every case, autoplay gets higher opt-in rates.
The sales page, right in your guarantee. Add a press-to-play button in the guarantee area of your sales page. Test data shows that this gives a bigger boost in conversions. People are reassured to hear a guarantee spoken – text just isn’t that comforting, sometimes.
The order page. This is another area where autoplay works wonders! After customers click the “buy” button, leading to the shopping cart or order page, they hear a message that gives them a boost: “Congratulations on a smart decision. You get great benefits by signing up now, benefits like (fill in the blank). Simply fill out your name and complete the billing information below. After you double-check your information, simply click the submit button.” This audio feed will give you more completed orders – your customers will have a great reason to complete their sale.
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