Top 10 Tips For Video Seo (vseo)
All have heard about the on the web video phenomenon that’s hitting the internet. Viewers by the millions are going online to upload and watch online video content everyday. Often, videos are a more effective way to convey an advertiser’s message than typical offline advertising. And because video is becoming so mainstream, the cost to create on the internet video content is extremely low and inexpensive for nearly anyone. On the web video has seen huge improvements in the past 2 years with regard to broadband connectivity, streaming, etc… Keeping in mind the vast popularity of online video as a method of world wide web marketing, it is important to learn the techniques most effective for optimizing your video for search engines.
1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.
2) Don’t forget to encode the keywords you’re targeting into your video. Try to use the word “video” as much as possible, make sure the word “video” is used in your title, description, meta data etc.
3) Off-page SEO, or, the techniques that one uses outside of the actual coding of the site itself (links, etc…), is just as effective for on the internet video content as it is with any other webpage. Therefore, do your ideal to develop inbound links to your videos with the keywords that you’re targeting in the anchor text of those links.
4) Video sitemaps are a great way for you to tell the search engines where all of your video content resides. With video sitemaps, you make it much easier for search engines to discover and index your on the web video in a rapid manner.
5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the internet crawlers.
6) Keep a keyword friendly URL structure that uses a few of your main keywords in the url string. For example – website.com/videos/car-racing-video/ is much better than website.com/videos/?videoID=123kjh
7) More than anything, I have learned that the thumbnail that you select for your video is one of the most important factors in terms of the number of people that select to view your video. With that in mind, try to experiment with various thumbnails until you’ve a good idea which images attract the most views from the audience that you’re targeting.
When hosting videos on your own site, keep your videos one per page and put all the pages with videos into one directory. This combined with a video sitemap will help search engines find and index all of your important videos.
Beside the above mentioned points there are few more points relevant for the optimization:
9) With any SEO that you do on the web, choose keywords that you know users are searching for. Use keyword research tools to discover keywords and phrases that are most often searched for when looking for the information that you’re creating.
10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or buy.
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