Top Five Questions for a Better Website
If you’ve already got a website and you don’t know how effective it is, or perhaps you’ve finally decided to use a website to grow your business, you’ll need to answer a few questions before you can have any chance of success online. An effective online presence requires forethought and planning. The questions that follow will help your website be successful.
- Does your website have a goal? Many websites are designed to generate sales while others are educational websites. Still other websites’ entire purpose is to gather leads. Take the time to think of the goal of your website. The design of your website depends on your goals. If you’re not clear on those goals, your website won’t be effective.
- Who will benefit from your website? Your language, content, and pictures will all need to be targeted towards your audience. A website for attorneys will be different from a website for people hoping to sign up for a class action lawsuit.
- What is your traffic funnel for your site? Once someone finds your homepage, where do you want them to go next? This question is related to a different question, in that your website’s goal will determine the preferred traffic pattern for your site. Whatever your goal, make your website navigation simple and clear. Fancy animated links are occasionally confusing, and the search engines hate them.
- Does each page of your website have a call to action? People often need to be told what to do when surfing the net. Otherwise, they will simply wander. Captivate, educate, and motivate.
- What will you use to determine the success of your website? Are you looking for sign-ups to your newsletter? Are you basing success on sales figures? Perhaps you want people to visit a brick and mortar store. Whatever it is, you will need to be able to measure whether or not your website is working for your business. That way you can make educated changes to your website based on real figures and statistics rather than just assumptions.
It doesn’t matter if you are doing all your own website work or if you are paying a website professional to do the work for you. You need solid answers to these questions before you start implementing a website into your marketing plans. The better answers you have to these questions, the better your website will be able to help your business grow.
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