Why Content Is Still King
Believe it or not a youtube vidoe entitled “Charlie bit me” got more than 6 million views worldwide. It has inspired several spoofs featuring not so cute adults mimicking the innocent, unrehearsed acts of two children.
The video has been added about 9 months ago, the exact date is May 22, 2007. To date, it has received a total of 7,764 comments and has been “favorited “43,030 times.
To date, it has been the referenced in about 106,000. Search for it has reached a considerable amount of volume that statistics for its search has already made it to Google Trends (Google trends only graphs searches that has become popular through the use of a certain algorithm)
So popular is the video that the phrase “Charlie bit me” itself has been used by several webmasters and several venture capitalist to make money out of. In fact the mother of the boys commented, “I have noticed that the phrase Charlie bit me is catching on and people are trying to profit of it . . .”
Not to be left behind by bloggers and other business minded person, the parents has started to do something about the income opportunity that can be derived from the popular phrase and the considerable amount of traffic brought about by the popular youtube video. “Charlie bit me” t-shirts are now made available by the parents in an online store.
The parents did the right thing considering that the video features their kids and they were the ones who uploaded the video. It should be them that should be the first to benefit from the popularity and the high volume of traffic that the video has brought.
Certainly the video is so cute and the British accent adds to its attraction. (Several “Charlie bit me” spoofs are not so cute at all; in fact I would say that they are lame)
So what could we learn from the “Charlie bit me phenomenon” or the “Charlie bit me craze” ? There is only one lesson that comes into mind and that is CONTENT IS STILL KING. It’s still “The content stupid” no matter what the Search Engine Optimization (SEO) experts say. Without a doubt a lot of “Charlie bit me” fans got to know the video because somebody told them about it and not because they googled for “funny videos.” It is concievable that the parents of these kid did not do any advertisement, tried to increase their back links, released several press releases, bought some articles are bought text link or google ads to increase their traffic. The primary reason why the “Charlie bit me” video has brought about a high number of traffic is because people love the content so much that they go crazy over it because it is so funny and so cute. This is not not to say that SEO strategies and techniques are not important to internet marketing. If content is King SEO strategies and techniques are only “queens.” The point I am driving is that it is important to realize that the richness of the content is the one that drives sustainable high traffic to our websites and blogs.
Oh before I end this article, if you really like the video why don’t you get a life and buy a “Charlie bit me” shirt.
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