Youtube Video Sharing Optimization Techniques Vseo
Video sharing and video marketing is becoming one of the newest and most exciting online promotional opportunities for 2008.
Certainly we have all heard about the biggest online video sharing website out there, Youtube. In 2007, Google purchased Youtube and even before this acquisition, the site was growing in popularity each and every day. Youtube is a wonderful site for users to get started with sharing online video content. However, because your video is converted to flash upon uploading it to the website, you need to learn the tips and techniques that will optimize your videos for the best quality result after uploading to the site.
In order to be able to share video online, you need to first have the equipment available to shoot video, capture it, and edit it for online usage. As for cameras, if you dont have a camcorder, most digital cameras, and even some cell phones have video functionality. As for Video editing software, there are many choices for everyone from the beginner to the expert. If you are short on change, most computers already come with tools like Microsoft Moviemaker or Apple iMovie in addition to the literally hundreds of free web-based video tools that you can use online.
While Microsoft MovieMaker is a great introductory program for video editing, it does not do well with videos that are created using a mobile phone. If you are going to capture video from a cameraphone for use on youtube, I would suggest getting Quicktime Pro from Apple. This is a very inexpensive upgrade and can handle conversion in multiple formats.
Keep in mind that Youtube only offers support for some of the various video formats that are out there. If possible, I would suggest either a .mov or mp4 file as the file that you upload to Youtube. If the software that you have is not capable of handling export functions in these formats, then I would suggest trying something else.
As for the size of your video, Youtube recommends 320*240 QVGA and I would also agree with this recommendation which, unless you are using a webcam, most often your camcorders will shoot at a higher resolution. You will need to resize the video but try not to effectively pull or stretch the frames.
As far as the bit-rate, I would suggest that you use a higher bit rate than YouTube recommends. You can target your bit-rate to be 1000kbps and anything much higher than 1500kbps would really be more than you need and will clearly make the conversion process take longer. Ideally you are looking for a range of 700-1000 kbps.
As for audio, it is advisable to utilize the MP3 codec, which should be standard on most video editing software programs.
When you are done editing and exporting your video as a .mov or as a .mp4 format, you would obviously want to preview the video and make certain that it meets your standards for quality. If your resulting project is OK by you, go ahead and upload your video to Youtube.
The uploading of your video, depending on your connection, can take several minutes and if large enough file size, can take up to an hour on a slow connection. After you upload your video, Youtube then automatically begins the process of converting and encoding your file as a flash or flv file. This process compresses your file further but if you followed the suggestions above, you should have a nice resulting quality video on YouTube.
In terms of video search optimization, remember to use all the tag and description fields. For your video to be found by searchers, the correct keywords must be in all three of the following: (a) the title (b) the keyword tags, and (c) the description. So the typed components (as listed above) need to be keyword rich to attract the right viewers, rather than a random selection of those who are there to see what’s new.
Choose and appropriate but popular category to post your video in and allow users to post comments, ratings, and embed your video elsewhere as this attracts incoming links to your video page on Youtube and provides you with the opportunity to show up in the Google search results as a result of their universal search initiative and purchase of Youtube.
Good luck video sharing on youtube. I would also suggest trying some of the various other sites out there.
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